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Starting a Business

You are here Marketing & Business Starting a Business

 

Easy Steps for Starting a Business

Starting a Business (easy step #1)

Identify a Need:

One of your first steps should be to seeing what's out there and figuring out what is missing. As you take a look around the Internet, notice the kind of goods and services sell on the online world. 

Visit search engines like Yahoo.com ,  AltaVista.com  or Google.com , enter a word or phrase that describes the kind of services or goods you want to provide online. Find out how many existing businesses already do what you want to do.  But most importantly think about what they don't do.

 

Subscribe to all the magazines that cover your business. Read and constantly research topics about your business. It's easy on the Internet. Net was established within a culture of people sharing information freely and helping one another.

 

Don't be afraid of trying something new, test and always improve yourself and products.

 

Starting a Business (easy step #2)

Determine What You Have to Offer

Go after ?niche? market. Figure out what they want and develop the product.  It is critical that your target market can be specifically identified and located online. Don't try to be everything to everyone. Or go after the general public with a product that everyone wants and try for high volume sales rather than high profit.

 

You may consider doing something you love. . If you are in a business that you hate, then it is a good bet you would not be successful. Find where your true talents and skills are and get in a business that exploits them. Remember success is 90% attitude and 10% aptitude.

 

Identify customers' needs and figure out exactly what services or goods you are going to provide. Brainstorm and jot down your ideas on paper either they seem logical or not. You can always go back and clean your list.

 

Don't be afraid of trying something new, test and always improve yourself and products.

 

Starting a Business (easy step #3)

Network:

Meet with others that can provide a business ideas and support structure for you. Check out Internet for the newsgroups, discussion boards and chatrooms where your future customers visit. Participate in mailing lists. Make contacts to strike up cooperative relationships with other people who can help you.

 

Ask around your school or church, as well as other social gatherings. Your neighbors may be able to help you with various projects, and your online business maybe helps them as well.

 

Always be very skeptical of what your inexperienced friends and non-professional acquaintances may advise.

 

 

Starting a Business (easy step #4)

Set Your Goals:

Set specific goals for your new business in writing.  Ask your self these questions

  • Why do you want to start a business?
  • Why do you want to start it online?
  • What would you want to buy online?
  • What would make you buy it?
  • How your product or service will benefit the customer?
  • What is different about the product or service your business is offering?
  • Is your idea practical, and will it fill a need?
  • What is your competition?
  • What is your business's advantage over existing firms?
  • Can you deliver a better quality service?
  • Can you create a demand for your business?

.         

Answer above questions in your plan. Determine how you will accomplish them. Develop a to-do list everyday.  Set goals for the week. Do not try to make big leaps at once. Set -maybe small but- achievable steps.  Hang your plan somewhere that you can see and read all the time.

 

Believe in yourself that you can do it. Never forget that having a desire to succeed and starting is the most important steps of all.

 

Starting a Business (easy step #5)

Make Sure You Have a Financial Plan.

Determine your budget and a measurement process to keep track of how you are doing monthly, quarterly.  If you don't know where you stand financially and have no short term and long-term financial goals, then you are just letting fate dictate your success. Control your own destiny!

 

Work out your budget, prioritize your needs, and than stick to your plan. Avoid being taken advantage of by some companies who are out to do so.

 

Starting a Business (easy step #6)

Assemble Your Equipment & Software

Not all businesses cost thousands of dollars to start up. Many successful businesses have started an online business with an investment of only a few hundred dollars or less.

 For doing business online you will need following:

  • Computer with at least 40 Gb hard drive, a monitor and modem
  • Browser and e-mail program
  • Website design software if you plan to maintain your own website
  • Web host with secure server for taking credit card information online
  • Scanner / fax machine / copier / printer
  • Bookkeeping software to record your transactions

 

Starting a Business (easy step #7)

Find the Support You Need

Conducting online business does involve relatively new technologies. But this new technology is becoming more accessible all the time, with new powerful and affordable software and hardware.

 

You may learn how to create a web page and how to promote from various sources. What ever you do:

Learn only from experienced Internet marketing experts. Unfortunately there are many individuals around the net who promise every thing to get your hard earned money. ?Get rich quick over night? games really don't work.

 

Success will take a lot of work. That is why you need real experts to help you. It often pays to have professionals point you in right direction and help you develop a successful Web presence. 

 

You should also visit your accountant or tax attorney to be sure that you are in compliance with all applicable tax laws and license requirements.

 

 

Starting a Business (easy step #8)

Strategically Design a Web Page. 

Make your business easy to find online. Content is the most important part of any Web site. The more useful information you provide, the more visits your site will receive. There are a few rules that you should follow when you are developing and maintaining your web site:

 

  1. Design your Web pages for fast loading.  If your home page does not load quickly, your visitors will lose patience and leave. Remember not every one is using DSL, cable or higher.

 

Here are some useful methods that you can use to speed up the loading of your web pages:

    • Reduce the amount and size of the graphics on your page, especially the home page.
    • Specify the dimensions of a graphics file in the HTML code. This allows user to read the text on your page while the graphics are loading.
    • Substitute colored text for a graphics file when possible.

 

  1. Give limited choices.  Don't give visitors hundreds of choices on your main page. You may lead them step-by-step to your offer.

 

  1. Show clear benefits. Make clear of the benefits of your products. Establish credibility and develop a rapport.  Give your visitors several clear ways to order your products or services. Give them chance to order online or offline.

 

  1. Never include links to similar or related sites on your main page, if you have to place them on a separate page.

 

  1. It must be simple to navigate.  Your web site should be easy to navigate. Provide text links or icons on each sub-page so that your visitors can easily click back and forth thorough your site. By making your site easy to navigate you will insure your visitors to feel comfortable.

 

  1. Be sure that the look and design of your web site is consistent.  Chose a back ground color and stick with it. Always put your navigation buttons in the same place. Chose link and text colors, and use them consistently.

 

  1. Collect e-mail addresses.  Offer your visitors some thing valuable to give you their e-mail addresses.

 

  1. Don't get carried away using fancy background textures or colors. While it may look good in your computer, it may not look so appealing on other computers using different browsers.

 

9.   Provide text alternatives for all graphics and links. Some of your visitors may have their graphics option turned off in their browser. And don't carried away of using too many animation, Java and wild graphics.

 

10. Make it easy for visitors to contact you.  Let them know who you are and how can you be reached

 

  1. You must offer a secure order page.  At least your order page should be secure and you may also consider adding a shopping cart.

 

  1. Test your web page in different browsers. Be sure that you take time to test each of your web pages in different browsers (i.e. Internet Explorer, Netscape, AOL, etc.)

 

  1. Go for total automation. Set your business to run by itself so that you can concentrate on marketing your product or service. Automation allows you to run your business from anywhere in the world, on your own schedule. It will allow you to focus your valuable time to promote your business -and also be with your family-.

 

When you are designing your web site don't listen inexperienced people's recommendations.  

 

Starting a Business (easy step #9)

Set up for Sales.

Create a secure purchasing environment for your online customers. Getting pay is the key to survival. First, make your Web site a safe and easy place for customers to pay you. Second, provide different payment options and build customers? level of trust.

 

To maximize your sales by reaching users who either don't have credit cards or don't want to use them on the Internet, provide other alternatives such as toll-free phone numbers and fax numbers. You may also accept checks. 

 

Starting a Business (easy step #10)

Have a Quality Product and Customer Service.

Yes, Internet runs on wires, cables and dishes. You may never see any of your customers. But, this would not a reason why we can't or shouldn't give personal customer service.

 

By helping customers get their questions answered and problems resolved, you help yourself, too.  Doing so you will build royalty and credibility among your clientele. Web site should also be a place for indispensable information and valuable links that customers want to visit again and again.  

 

Starting a Business (easy step #11)

Advertise Your Business

Do not expect people to come and find you unless you make afford to tell them who you are. If nobody knows your Web site is out there you will not make any sales.

 

First you should register with search engines. Then use linking strategies, newsletters, electronic billboards, banner and classified advertisements, online service advertisements, join affiliate programs.   

 


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